95% of your team doesn’t use the AI you’re paying for.
That’s the gap Matt Kropp keeps finding inside the biggest companies in the world.
He advises Fortune 500 boards on AI at BCG, and lately he hears the same thing in every room.
“I’m not seeing ROI from this thing”.
Take a bank that hands 20,000 engineers a tool like Claude Code. On paper, adoption hits 70%.
Yet under 5% of them actually write code with it. Most logged in once and went back to working exactly how they always had.
On Matt’s team, write code by hand, and you’re fired.
But that’s in San Francisco.
Almost everywhere else, most software is still typed out by someone who got handed an AI and never changed how they work.
None of it is a software problem.
What actually lifts that 5% is coaching: someone who sits with each person, day after day, until using AI on real work becomes the habit and not the exception.
Getting one engineer to switch is easy.
Doing it across 20,000 is where almost everyone stalls.
In the episode, we talked about:
Coaching skeptics into real usage, why the biggest AI spenders grow the fastest, and what running a company entirely on AI agents taught him about where it breaks.
[YouTube] → [Spotify] → [Apple Podcast]
Also in this episode:
[13:35] How he cracks open an AI skeptic CEO in the first five minutes
[22:00] Why AI-native startups keep outrunning companies 100x their size
[22:40] Why “adoption” numbers lie, and what actually gets people using AI
[51:50] What running a company entirely on AI agents taught him about where AI still breaks
